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About us

Ickle Bubba is an award-winning brand determined to making parenting easier by understanding the demands of modern family life.

Our brand was born in 2013 and has built a reputation based on great product design and aftercare support.
We create stylish and affordable products ready for the demands of modern family life and the many adventures you and your baby will experience.

Our founding principle was to give expecting families the chance to own a high end travel system that offers exceptional value for money at an affordable price.

In the last five years Ickle Bubba has gone from strength to strength and now has a fast growing portfolio of affordable, functional and stylish products, which every family can enjoy.

Based in Llanelli, South Wales (UK) we’re a British brand with an eye for detail when it comes to the design and manufacturing process. Our products use only the finest materials and have been tested and approved in accordance to the EN1888 and ECE R 44/04 European and British safety standards to ensure your Ickle Bubba is protected at all times.

The introduction of a new 4 year extended product warranty proves our confidence in our ever growing product portfolio, giving you even more confidence and trust in selecting our brand.

Discover Ickle Bubba and let the adventures begin.